Interactive formats across storytelling, games and 3D.
A selection of McDonald’s interactive work spanning voice-enabled reading with augmented reality, prototype-to-production branded games, international mobile game activations, and 3D modeling through animation and final game integration.
The work spans several interactive formats developed for McDonald’s and agency partners: voice-enabled reading experiences, augmented-reality storytelling, rapid game prototypes, mobile campaign games and 3D assets carried from modeling and animation into final integration. The portfolio demonstrates Imagine Realities’ ability to move between concept exploration and production-ready experiences while adapting the technology to different campaign mechanics, audiences and platforms.
From concept to shipped experiences.
Voice-enabled reading with augmented reality
Interactive reading experiences combining illustrated stories, voice-led engagement and augmented content.
Rapid prototypes evolving into polished gameplay
Early gameplay tests alongside finished game visuals, showing the path from interaction prototype to production-ready branded game.
Branded mobile game activations
Additional McDonald’s mobile game formats including endless-play, matching and parking mechanics.
3D modeling → animation → integration → game
A production pipeline showing dinosaur modeling and animation through to integration inside the final Happy Meal game experience.
Creative idea → working experience.
The brief
Create playful digital experiences around branded stories and intellectual property across multiple campaign formats.
What we built
Voice-led reading, AR-enhanced story interactions, game prototypes, mobile game mechanics, and 3D assets developed through animation and final integration.
What it enabled
A flexible range of digital engagement formats—from illustrated reading adventures to production-ready games and immersive character experiences.