An experience designed for participation.
Visitors colored physical artwork at the activity station, scanned it through a mobile WebAR experience, watched it come to life through animation, and then saw it featured on a giant LED wall.
The activation connected a physical coloring activity with a browser-based AR experience and a shared event display. After scanning their page, visitors could see their artwork animated on mobile before it was surfaced on the large Toy Expo LED wall. The workflow combined image recognition, WebAR, interactive animation and live display integration, creating a simple journey from paper to screen without requiring a dedicated app download.
From interaction to experience.
Creative idea → working experience.
The brief
Create an activation that connects a hands-on physical activity with a digital experience and a large shared event display.
What we built
Imagine Realities linked printed coloring artwork, mobile image recognition, real-time animation and LED-wall presentation into one continuous visitor journey.
What it enabled
A simple four-step experience turned individual artwork into shared event content—giving participants something to create, reveal and show on the big screen.