An experience designed for participation.
A body-tracking game activation deployed across three stations at Toy Kingdom Toy Expo 2026. A camera detected each player’s movement, allowing them to control a branded shopping bag, catch falling items, and unlock a prize when they reached the target score.
The experience used camera-based body tracking so participants could play by moving rather than holding a controller. The format was designed for multiple event stations and quick walk-up participation, making it suitable for a busy expo environment. Imagine Realities combined player tracking, game mechanics, event hardware and branded visual design into a repeatable activation that could keep the queue moving while still giving each participant a clear moment of play.
From interaction to experience.
Creative idea → working experience.
The brief
Build a fast, intuitive event game that anyone could understand without picking up a controller.
What we built
Camera-based body tracking translated the player’s movement directly into the branded on-screen shopping bag, with scoring and prize logic built into the game.
What it enabled
The experience was deployed across three stations so multiple visitors could participate during the Toy Expo activation.